PublishingHub Blog - Publishing
An overview of how L.W.W. is providing online resources alongside traditional paper textbooks.
I work as a sales representative for Lippincott, Williams and Wilkins. We are a publisher of health related books at all levels. Much of my job is promoting our student textbooks to lecturers for recommendation on their courses, and to promote library sales. We have recently launched an online web portal called the Point which can be found at http://thepoint.lww.com
This portal has several distinct functions. Firstly, students who buy our textbooks no longer just get a paper book. They use a unique code from the front of the book to access online resources designed to complement their text. These vary from text to text, and in the degree of their sophistication. As a quick list, we provide image collections from the text and self testing features, both written and in audio (MP3) format, specially commissioned animations, videos of procedures being carried out, journal articles, online workbooks, glossaries, podcast lectures, interactive case studies, fully searchable text online – the list is extensive.
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Posted on 28 Jun 2007 around 8am by Baldwin
Linda Bennett has co-ordinated this entry. This piece is by Professor Huw Morris, Manchester Metropolitan University.
The staff at Manchester Metropolitan University Business School have been experimenting with a range of print on demand and customised e-textbook solutions to support their courses, working with Pearson Education. An increasing number of the modules on offer on general business degrees and accounting and finance awards now have custom edited textbooks which bring together chapters from a range of Pearson titles under one cover. These books also frequently include case studies from Pearson’s extensive range of collaborative partners as well as the tutors own course notes.
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Posted on 20 Jun 2007 around 1pm by Huw
Linda Bennett has co-ordinated this entry. This piece is by David Parkes of Staffordshire University.
The codex book has been described as the perfect machine - power independent, extremely portable (for all but the most formidable of computing manuals), you can read it in the bath, on the train, airplane or the beach, lying down, sitting up, you can lend it, borrow one and - everyone knows how to access it and use it without too much training. But what of the book in the electronic environment? Ebooks - in fact there are very few real examples of ebooks - what exists are largely digitised texts, not really ebooks, not as we would like them to be realised anyway, not in a format which fully exploits the potential of the eworld.
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Posted on 20 Jun 2007 around 1pm by Web Admin
Some thoughts on a recent Open University Press Questionnaire
Of passing interest is a question from a recent Open University Press questionnaire sent to lecturers, ‘Would you consider buying e-books rather than printed books?’
How many of you out there would answer ‘yes’ or ‘no’???? And why????
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Posted on 02 May 2007 around 1pm by (JavaScript must be enabled to view this email address)
Michael Holdsworth gives a ‘provocative vision of publishing’s future’.
In an article in The Bookseller’s London Book Fair Daily issue for Tuesday, 17 April 2007, Michael Holdsworth says the following (amongst other things), which may be pertinent to the current debate on students and textbooks:
‘For many students, information that is not online simply does not exist, to the dismay of their sooo-last-century professors. The library is ignored since the chances are that the book will be out on loan, mis-shelved, or will have had the chapter razored out; and the bookshop, where the right coursebooks are perceived to be too expensive or rarely available, is shunned. Time-rich and money-poor, the younger generation surf their always-on broadband to find roughly what they need—and preferably for free (that is, ripped-off or in the public domain).’
Do other people feel that Holdsworth has read the situation correctly? Or is he just being provocative, as suggested in the article’s lead-in?
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Posted on 24 Apr 2007 around 3pm by (JavaScript must be enabled to view this email address)
The price of higher education textbooks has generated some heated debate in the U.S.
Have a look at this web site
It contains among other items a downloadable report entitled, ‘Exposing the Textbook Industry:How Publishers’ Pricing Tactics Drive up the Cost of College Textbooks’.
I can’t think of a similar campaign in the U.K. It makes for pretty strong stuff. What do others think?
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Posted on 22 Mar 2007 around 5pm by (JavaScript must be enabled to view this email address)
test submission, On Human Progress
“As I glance from face to face, I get this hunch that none of us here has more than a witch doctor’s understanding of the medicine we are practicing. Our tribe is dying and we are dancing in our ceremonial smoke to exorcise the Devil that’s ailing us”. - E Goldraat, The Goal 1982
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Posted on 19 Mar 2007 around 3pm by (JavaScript must be enabled to view this email address)
