Combining textbooks with Virtual Learning Environments.
An overview of how L.W.W. is providing online resources alongside traditional paper textbooks.
I work as a sales representative for Lippincott, Williams and Wilkins. We are a publisher of health related books at all levels. Much of my job is promoting our student textbooks to lecturers for recommendation on their courses, and to promote library sales. We have recently launched an online web portal called the Point which can be found at http://thepoint.lww.com
This portal has several distinct functions. Firstly, students who buy our textbooks no longer just get a paper book. They use a unique code from the front of the book to access online resources designed to complement their text. These vary from text to text, and in the degree of their sophistication. As a quick list, we provide image collections from the text and self testing features, both written and in audio (MP3) format, specially commissioned animations, videos of procedures being carried out, journal articles, online workbooks, glossaries, podcast lectures, interactive case studies, fully searchable text online – the list is extensive.
Filed Under: [Publishing]
Posted on 28 Jun 2007 around 8am