IPhone challenge to Kindle as book apps surge
The iPhone may take market share from the Amazon Kindle, following an explosion in the supply of book apps last month, according to a report by San Francisco-based mobile application analytics company Flurry.
The iPhone may take market share from the Amazon Kindle, following an explosion in the supply of book apps last month, according to a report by San Francisco-based mobile application analytics company Flurry.
The number of book apps supplied to the iPhone App Store overtook the number of games apps for the first time in September, Flurry reported.
Between August 2008 and August 2009, most of the apps released were in the games category. But in October, one out of every five new apps launching in the iPhone was a book. "During the month of August, 1% of the entire US population was already reading a book on iPhone. Now, with books shipping in droves, we are seeing the supply-side explode," Flurry stated.
Filed Under: [Publishing]
Posted on 04 Nov 2009 around 10am